Thought-leader. Speaker. Author.

Through-out his career Seth Earley has been passionate about the crucial role of information management would play in a world hurtling toward digital transformation. He provides challenging insights to executives who are tasked with leading their organizations forward in an age in which the digital experience offered to customers determines the winner.


Seth Earley headshot

“There’s no AI (artificial intelligence) without IA (information architecture).” – Seth Earley


The AI-Powered Enterprise: Harness the Power of Ontologies to Make Your Business Smarter, Faster and More Profitable

By Seth Earley

Published by LifeTree Media

Get it on Amazon.


Is your Data Ready for AI? The Power of Ontologies

Where most AI projects break down is the lack of a consistent framework and structure for the information used by the AI. The place to begin is defining the concepts and things that are important to the business in the form of an ontology. Those concepts can then be designed into multiple systems and technologies.

In this talk, Seth discusses:

  • The business value of an ontology
  • A non-technical explanation of how to develop an ontology
  • How to structure data governanceHow to apply and gain efficiencies from this approach  

The Journey to AI Powered Transformation: Practical Steps for Achieving Real Business Value

Whenever a significant technology change comes about, it’s difficult to not get caught up in the confusion and end up on costly paths without business value due to the fear of missing the next big thing and losing out to the competition.

In this talk, Seth discusses:

  • The necessary business decisions when considering these tools
  • Cultural issues and how to address them
  • How to approach processes to maximize business value

Knowledge Engineering – “The Last Mile” of Artificial Intelligence

How do organizations build cognitive AI capabilities – for virtual assistants, chat bots, and conversational commerce apps – cost effectively and sustainably? The answer is a “knowledge factory,” an approach that solves information problems today while providing a foundation for the future. 

In this talk, Seth discusses:

  • Actionable steps to begin their journey.
  • How to develop a realistic achievable, roadmap based on current capability maturity
  • How to apply a repeatable, scalable “factory” process to conventional knowledge management problems